This is a project from university with the brief to to create a visual identity for Sege Park, a new residential area in Malmö with a focus on sustainability and community.
My aim with the branding was that it should reflect the atmosphere of the neighborhood - where the new and modern buildings meets the old in a beautiful balance.
The slight grain in the imagery and the form of polaroid pictures was my way of incorporating the old essence of the place into the branding. Together with the minimalistic approach and the more industrial typography I hoped to capture the ambiance of the neighborhood - modern, warm and welcoming with a rich history.
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